BIXI is more than a bike-sharing service. It brings people together to feel proud of their surroundings and give a lifestyle to them. Having a strong sense of fashion, culture, and community is a key part of BIXI’s new vision this year.
BIXI REIMAGINED
Client
Deliverables
BIXI
Branding
The iconic Montreal metro is a means of transportation for many millions of Montrealers every day. Field with over 68 stations in the train system, it has become a part of Montreal. BIXI’s mission is to promote a community field with individuals who are committed to a more connected and active life.
With a more sleek and strong look, BIXI wants to appeal to the masses with a sharp logo mark and cutting-edge typeface. This brings BIXI to a much more rounded brand with rich colors to contrast its bold look.
One of BIXI’s new additions is the apparel featuring, t-shirts, hoodies, jackets, helmets, caps, and socks. Bringing the BIXI brand outside of the bike allows Montrealers to represent BIXI throughout the city with a sleek and bold look to their appearance with the help of a dynamic and strong look.
